Fitness studio website
BEAT
An energetic digital presence for a fitness brand, balancing atmosphere, clarity, and immediate access to the experience.
- Year
- 2025
- Type
- Experience
- Sector
- Fitness
- Delivery
- Founder-led with Xsofty
- Website
- Visit live site
What needed to change
Translate the energy of an in-person fitness environment into a website that still feels simple to navigate.
How we shaped it
Bold pacing, immersive imagery, and concise pathways create momentum while keeping key information close at hand.
The brief
The problem beneath the request
A fitness studio's website gets practical questions: what a class involves, who teaches it, when it runs and how to join. BEAT runs its own class formats, from Body Hunter to 7 Sisters, each marked with the level it suits, and sells memberships, drop-in sessions and personal training. The site had to explain each format, carry the studio's energy, and let a visitor go from reading about a class to buying a package without leaving the site.
The direction
A visual system with a job to do
The homepage opens with the studio's own statement and a direct call to join, then moves through the class line-up with the level for each, the coaching team with each coach's specialty, packages and events. Classes also appear as a dropdown in the main menu, so a visitor can go straight to one format. A contact bar keeps call, email, WhatsApp and map links within reach.
The build
From interface to production
The site runs on WordPress, with WooCommerce handling the packages: memberships of different lengths, drop-in sessions and personal training with several options can be added to a cart and bought online, and members have their own account area. Each class has its own page, and a separate schedule page sets out the weekly timetable by day and time. Directions open in Waze, Google Maps or Uber, and an events section records studio events.
What improved
The result, in practical terms.
- 01A page for each class format, showing its level
- 02Memberships, drop-ins and personal training sold through a cart
- 03Coach profiles with each coach's specialty
- 04Call, WhatsApp and directions links close at hand
In the client's own words
“The Xsofty team understood the energy behind BEAT and translated it into a digital experience that feels direct and current. They were open to feedback and made thoughtful adjustments instead of treating every revision as a box to tick. The result feels like our brand, not a template.”
Niyaz PoyilanCreative Manager, BEAT, Qatar
Services
- Web Design & Development
- Brand & UI/UX Design
Technology
- WordPress
- WooCommerce
- Elementor
- Cloudflare
- Responsive front-end
- WhatsApp/contact integrations