Residential launch website
360 The Residences
An interactive real-estate launch experience built around a scroll-led construction story and verified development information.
- Year
- 2026
- Type
- Interactive
- Sector
- Real estate
- Delivery
- Founder-led with Xsofty
- Website
- Visit live site
What needed to change
Reframe a premium residential development from a conventional property page into an experience that communicates architecture, progress, and trust with equal clarity.
How we shaped it
A cinematic construction sequence, restrained Hajvairy identity, and focused project evidence guide visitors from first impression to location, amenities, progress, and enquiry.
The brief
The problem beneath the request
The site had to answer three questions for someone considering an apartment in a building that has reached finishing and handover: what the homes are like, how far construction has come, and whether the project holds its planning approvals. Most of the evidence already existed on Hajvairy's own website, in films, progress records, 360-degree tours and approval documents. The task was to gather it into one route that a buyer could follow from the first screen to a conversation with the sales team.
The direction
A visual system with a job to do
The page opens with a sequence in which the building rises from foundation to completion as the visitor scrolls, so the construction story starts before any text. After it, the pace slows into numbered sections: the residences, the facade and shared spaces, project films, construction progress, amenities and updates. Each residence type, from the 1 bed apartment to the 3 bed loft, opens its own 360-degree tour, so visitors can look inside before they get in touch.
The build
From interface to production
The construction record lists each stage by date, from the raft in October 2022 to the twentieth floor in September 2024, and links every entry to its progress page on the developer's site. A certification section links the approved layout plan and the CDA and NHA approval documents. Updates cover finishing work and handovers. The contact section offers an email form, direct phone lines and a WhatsApp chat that opens with a message about the project already written.
What improved
The result, in practical terms.
- 01A scroll-controlled construction sequence at the top of the page
- 02A 360-degree tour for each residence type
- 03A dated construction record with linked approval documents
- 04Enquiries by email form, phone or WhatsApp
In the client's own words
“Working with Hamza was straightforward from the beginning. He listened carefully, explained the thinking behind the design, and kept the website focused on what buyers actually need to see. The final result gives 360 The Residences a much stronger and more professional digital presence.”
Muhammad DanishCreative Manager, 360 The Residences, Pakistan
Services
- Web Design & Development
- Brand & UI/UX Design
- Website Maintenance & Care Plans
Technology
- Next.js
- React
- TypeScript
- Vercel
- Scroll-controlled frame sequence
- Responsive video/media
- Structured real-estate SEO